OUR BLOG
October 18, 2017 | 5 minutes
Have you ever wanted to look deeper into the constantly evolving field of analytics? We sat down with Roboboogie Behavioral Analyst Kelly Burgett to ask about his expertise in digital analytics and to see how data tools tie into his work with optimization. How do you describe what you do? I see the process of [...]
Read moreOctober 11, 2017 | 5 minutes
Nowadays it seems like everyone is throwing a conference: every major SaaS product and industry vertical has their own conference. There are more than enough opportunities to spend thousands of dollars while hunting for inspiration from creative leaders. But the Portland Creative Conference is different. Founded in 1990, the Portland Creative Conference is focused on [...]
Read moreOctober 2, 2017 | 5 minutes
In our final installment of Optimization Deconstructed, we'll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can't argue with results! Starting with Customer Data With each optimization engagement, we begin by understanding our client's customers: [...]
Read moreSeptember 29, 2017 | 5 minutes
When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components - and forget to sweat the small stuff. One core task that can get brushed over [...]
Read moreSeptember 21, 2017 | 5 minutes
This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We'll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of Effective User Experience Design User [...]
Read moreSeptember 18, 2017 | 5 minutes
On September 14th, Camp Optimization returned after a two-month summer hiatus - and we couldn’t have been more excited. The event was held at the Assembly Lounge at Washington High School, where we were joined by Opal Labs’ Director of Design, Andy Hugelier. Welcoming Andy Hugelier Andy is a designer by trade with an agency [...]
Read moreSeptember 13, 2017 | 5 minutes
Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization - an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to maximize conversions, checkout our post Optimization [...]
Read moreSeptember 6, 2017 | 5 minutes
Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing - an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we design solutions that meet customer [...]
Read moreSeptember 4, 2017 | 5 minutes
What can Google Analytics do for you? Google Analytics has long been a staple product for businesses to monitor user behavior on their sites, largely due to it’s ease of implementation, collection of easy-to-use standardized reports, dimensions and metrics, AND it’s free. While you can gain valuable insights just from an out-of-box implementation, the foundation [...]
Read moreAugust 30, 2017 | 5 minutes
Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate the performance and positioning of [...]
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